Demand freshness! Check the characteristic signs of freshness such as bright, lively color and crispness. Vegetables are usually at their best quality and price at the peak of their season. Fresh vegetables are key ingredients in the kitchen. With the right preparation and some of your homemade creativity, they make everyday meals just as magical as special occasions. Don’t buy because of low price alone. It doesn’t pay to buy more vegetables than you can properly store in your refrigerator or use without waste.